Phantsi kwezinto ezimbini ezibangela ukuphuculwa kokusetyenziswa kunye notshintsho kwemizi-mveliso, ishishini lefenitshala yasekhaya laseTshayina liphantsi kwenqanaba elibalulekileyo lokwakhiwa kwakhona kwexabiso lenkonzo. Njengenkqubo yovavanyo lweshishini enegunya, ukusukela oko yasungulwa ngo-2018, iNetEase Home “Searching for Home Furnishing Service Models” 315 Service Survey Report igubungele izixeko ezingama-286 kuzwelonke kwaye yaphanda abantu abangaphezu kwama-850,000. Inkqubo yayo yovavanyo ibandakanya izalathisi eziphambili ezingama-23 ezifana nexesha lokuphendula inkonzo, ulwaneliseko emva kokuthengisa, kunye nobuchule benkonzo yedijithali, kwaye idweliswe njengeprojekthi ephambili yovavanyo lwenkonzo yeshishini yiChina Consumers Association. Kutshanje, iNetEase Home ikhuphe ingxelo yoPhando lweNkonzo ye-315 ethi “Searching for Home Furnishing Models” ka-2025, kwaye i-SSWW, ngokusebenza kwayo okugqwesileyo kwiinkonzo ze-intanethi neze-intanethi, ibekwe phakathi kweshumi eliphezulu kwi-“2025 315 Service Survey Sanitary Ware Top List” enezinga elipheleleyo lokwaneliseka kwenkonzo eliyi-97.6%, kwaye iphumelele ibhaso le-“2025 Annual Home Furnishing Industry Service Model” iminyaka emithandathu ilandelelana. Eli bhaso ngokungathandabuzekiyo liyayiqaphela kakhulu indlela i-SSWW ebambelele ngayo ixesha elide kwimveliso entsha yenkonzo kunye nemigaqo egxile kubathengi, nto leyo eyenza ukuba ibe lolona shishini lokulinganisa kuphela kwishishini lempahla yococeko eliphumelele eli bhaso kangangeminyaka engaphezu kwemihlanu ilandelelana.
Ngokwe-“2025 China Home Furnishing Service White Paper,” kwicandelo leempahla zococeko, ingqwalasela yabathengi “kwiinkqubo zenkonzo ezisebenza ngokupheleleyo” inyuke ngama-42% unyaka nonyaka, kunye nokukhula kwemfuno yenkonzo eyenzelwe wena ifikelela kuma-67%. Uphando lweNkonzo lweNetEase Home oluthi “Searching for Home Furnishing Service Models” 315 lusoloko luthathwa njengophononongo lwecandelo lenkonzo yeshishini lempahla yasekhaya kunye nokuhlolwa okupheleleyo kwamanqanaba enkonzo yamashishini empahla yasekhaya. Uphando lwalo nyaka lugxile kuphando olutsha lweshishini lempahla yasekhaya kunye nezixhobo zokwakha, lujonga kwiinkalo ezilithoba kwi-intanethi nangaphandle kwe-intanethi ukuze kwenziwe uphando olunzulu lweemveliso ezininzi. I-SSWW, exhomekeke kuthungelwano lwayo lwenkonzo olugubungela izixeko ezingama-380 kuzwelonke, imisele “umgangatho wenkonzo we-135”: ukuphendula kwiimfuno zabathengi ngaphakathi komzuzu omnye, ukubonelela ngezisombululo ngaphakathi kweeyure ezi-3, kunye nokugqiba inkonzo ngaphakathi kweentsuku ezi-5 zokusebenza. Le nkqubo yenkonzo esebenzayo inyuse izinga layo lokugcina abathengi ukuya kwi-89% ekhokelayo kushishino, amanqaku angama-23 eepesenti ngaphezulu kunomndilili weshishini. Ngenxa yenkqubo yayo eqinileyo yenkonzo kunye nodumo oluhle lwabathengi, i-SSWW iphinde yaphumelela ibhaso elithi "Home Furnishing Industry Service Model", ibonisa amandla ayo agqwesileyo kunye nobunkokeli bayo kwicandelo leenkonzo.
I-SSWW iyaqonda ukuba inkonzo yibhulorho edibanisa iimveliso kunye nabathengi kwaye ngumthombo obalulekileyo wodumo lwebhrendi. Ke ngoko, izibophelele ekwakheni inkqubo yenkonzo epheleleyo egqwesileyo. Ukusuka ekukhetheni i-SSWW, abathengi banokufumana uyilo lwemveliso yobungcali noluphezulu, uluhlu olubanzi lweendlela, kunye neenkonzo zempahla yococeko ezenzelwe umntu omnye. Iqela loyilo lobungcali le-SSWW liza kubonelela ngezisombululo ezibanzi zeendawo zempahla yococeko ezisekelwe kwiintlobo zezindlu zabathengi, imikhwa yokusetyenziswa, kunye neemfuno zokusebenza, ukufikelela kwi-customization engaqhelekanga, uyilo olukhawulezayo, kunye neenkonzo zokufakela ezenzelwe umntu ngamnye ukuqinisekisa ukuba abathengi bafumana oko bakubonayo.
Kwilizwe lasekhaya, i-SSWW iqalise iprojekthi ethi “Bathroom Care, Service to Home”, izama iinkonzo zokulungisa izindlu zangasese zasimahla kwizixeko ezininzi. Ngoku, le nkonzo iqalisiwe kulo lonke ilizwe, isebenzisa iinkqubo ezisemgangathweni ukubonelela ngeenkonzo ezilula nezinolwazelelelo kubasebenzisi boluntu. I-SSWW itshintshe ukusuka ekugxileni kwimveliso ukuya ekugxileni kubasebenzisi, iphucula rhoqo iinkonzo ezintsha zokuthengisa, kwaye ifezekisa inkonzo evaliweyo ekwi-intanethi ukudala amava okuthenga anelisekileyo nakhuselekileyo kubathengi.
Kwihlabathi liphela, uphawu lwe-SSWW, olunamathela kwifilosofi yenkonzo ethi “Smart Bathroom, Global Sharing”, luseke iindawo ezingama-43 zenkonzo zaphesheya ezigubungela iYurophu, uMntla Melika, uMzantsi-mpuma we-Asia, kunye nezinye iimarike eziphambili. Ukuphendula kwiimpawu zeemfuno zabathengi baphesheya, uphawu luye lwakha iinkqubo ezintathu zenkonzo ezahlukileyo: okokuqala, ukuseka iqela lenkonzo elikwindawo kunye neengcali zeenkonzo ezithetha iilwimi ezininzi zonxibelelwano olungenamida oluyi-24/7; okwesibini, ukudala iqonga lenkonzo elikrelekrele lehlabathi eliphucula ukusebenza kakuhle kwenkonzo emva kokuthengisa nge-60% ngokusebenzisa ubuchwepheshe bokuxilonga obukude; okwesithathu, ukusebenzisa isicwangciso se-“Global Joint Warranty”, esinika abathengi bamazwe ngamazwe iwaranti yeminyaka emi-5 kwizinto eziphambili. Ngo-2024, ixesha lokuphendula kwenkonzo yemarike yaphesheya kwe-SSWW lafinyezwa laya kwiiyure ezingama-48, uphuculo lwe-33% ukusuka kumndilili weshishini weeyure ezingama-72.
Ukuphumelela kwe-SSWW kwi-"2025 Annual Home Furnishing Industry Service Model" akuqinisekisi nje kuphela ukugqwesa kwayo kwinkonzo kodwa kukwaqaphela indima yayo engumzekelo nephambili kuphuhliso lweshishini. Eli bhaso liqinisekisa ifilosofi yophawu lwe-SSWW ethi "Ukudala Ixabiso ngeNkonzo" kwaye ligxininisa ubunkokeli benkonzo yokuvelisa yaseTshayina kwishishini leempahla zococeko zehlabathi. I-SSWW iza kusebenzisa oku njengethuba lokwandisa amanqanaba enkonzo, ukuphucula umgangatho wenkonzo, kunye nokuqhuba uphuculo lweenkampani ngamandla emodeli, inika amandla uphuhliso lweshishini. Kwixesha elizayo, i-SSWW iya kuqhubeka nokwandisa icebo layo elithi "Inkonzo yeHlabathi, Ukulima kweNdawo", inamathele kwimveliso entsha yenkonzo, kwaye igcine imigaqo egxile kubathengi ukudala amava angcono obomi basekhaya kubathengi, ikhokelele ishishini lefenitshala yasekhaya kwiincopho ezintsha zenkonzo, kwaye iphucule amandla entetho yenkonzo yophawu yaseTshayina kwiimarike zamazwe ngamazwe.
Ixesha leposi: Matshi-11-2025
