Ngomhla wama-29 kuSeptemba, iForam yeNgqungquthela yoShishino lweKitchen kunye neBathroom ye-18, enesihloko esithi “Ukuphonononga imijelo emitsha yokwenziwa kwamazwe ngamazwe,” yaqala eXiamen. Njengophawu lokulinganisa kwishishini lokuhlambela, i-SSWW yamenywa ukuba ibekho kwaye iphonononge amajelo amatsha ophuhliso lwamazwe ngamazwe kunye nabameli beshishini. Iziphumo zeKhitshi kunye noLuhlu lweeBhafu zika-2024 zabhengezwa ngaxeshanye, kunye ne-SSWW ifumene i-“Evergreen Award,” “Iimveliso ezilishumi eziPhezulu zoGutyulo lweWare,” kunye “neMbasa yeGolide yoMgangatho weKhitshi kunye neBhafu,” phakathi kwamanye amawonga. USihlalo we-SSWW, u-Huo Chengji, unikwe igama lokuba "nguMzobo oBalaseleyo kwiBathroom yaMazwe ngaMazwe," eqaqambisa ubunkokeli bakhe obubalaseleyo ekuqhubeleni phambili ubukho bophawu lwehlabathi.
Njengenye yeengqungquthela zokuqala nezinempembelelo kwinkalo yococeko eTshayina, iNgqungquthela yoShishino lwaseTshayina kunye negumbi lokuhlambela liqonga elibalulekileyo lotshintshiselwano kunye nokusebenzisana phakathi kwabangaphakathi kushishino kunye nabangaphandle. Eli qonga liqokelele abantu abaphezulu kwishishini, abaphathi botyalo-mali, kunye nabameli baphesheya kweelwandle, kunye ne-SSWW, njengeparagon yemveliso yasekhaya yococeko ehamba kwihlabathi jikelele, ukuphonononga ngokudibeneyo iindlela zophuhliso lwamazwe ngamazwe kwishishini lempahla yococeko, ukuvula umceli mngeni "worhwebo lwamazwe ngamazwe", kwaye babambe "kufuneka baphumelele" ukukhuphisana kwimarike.
Ubunkokeli obugqwesileyo buqhuba ukwenziwa kophawu lwamazwe ngamazwe
U-Huo Chengji, uSihlalo we-SSWW Sanitary Ware, ufumene ibhaso elithi "Umfanekiso ogqwesileyo kwi-Internationalization of Sanitary Ware" ibhaso, kungekhona nje ukuqaphela ubunkokeli bakhe bomntu kodwa kunye nokuqinisekiswa kwempumelelo yeqhinga le-SSWW. Ngaphantsi kobunkokheli bukaSihlalo u-Huo Chengji, i-SSWW iye yamkele ngenkuthalo indlela yokudityaniswa kwehlabathi, ngokuqhubekayo iphucula impembelelo yophawu lwamazwe ngamazwe ngokwandisa iimarike zaphesheya, ukuthatha inxaxheba kwimiboniso yamazwe ngamazwe, kunye nokomeleza intsebenziswano yamazwe ngamazwe. Ukwagxile ekukhuliseni iqela letalente lamazwe ngamazwe ukufaka umsinga ozinzileyo wophuhliso lophawu lwamazwe ngamazwe.
Ukuza kuthi ga ngoku, iimveliso ze-SSWW zococeko zithunyelwe kumazwe angama-107 nakwimimandla kwihlabathi liphela, zifikelela kuma-70% amazwe aphuhlileyo ehlabathi kunye nemimandla, kwaye yaba liqabane elikhethiweyo lempahla yezococeko kwizakhiwo ezininzi zikawonke-wonke, iindawo zobugcisa, kunye neendawo zokundwendwela. Ngeemveliso zokuhlambela ezikumgangatho ophezulu, ezikumgangatho ophezulu, uyilo lwamazwe ngamazwe, kunye neminyaka yodumo lwebrendi eqokelelweyo phesheya kolwandle, i-SSWW iphumelele indumiso exhaphakileyo kunye nokuqondwa okuphezulu, kwaye ngaphambili yawongwa ngesihloko esithi "AmaShishini angama-20 aPhakamileyo kwi-Brand Internationalization Benchmarking".
Amandla ebhrendi avula indlela yeshishini elikhulayo nelihlala lihleli
Njengophawu lwesizwe oluphambili lwemveliso yococeko, i-SSWW iye yakha ngempumelelo i-ecosystem ye-brand ebanzi ngokuqhubeka nokuphucula ubume bemveliso kunye nokuphucula umgangatho wenkonzo, iqokelela ilifa legama elityebileyo kunye nodumo lwentengiso, kunye nokubeka isiseko esiluqilima sophuhliso lwexesha elide lweshishini. Amabhaso amane aphunyelelweyo kumnyhadala omkhulu ayikokuphela kokuqondwa okuphezulu kophuhliso oluzinzileyo lwe-SSWW kule minyaka idlulileyo kodwa ikwasisiqinisekiso sobunkokeli obuqhubekayo kwindlela yoshishino kunye nolwamkelo olusebenzayo lotshintsho.
Kwiminyaka yakutshanje, i-SSWW inokuqonda ngakumbi "kwimpilo kunye nococeko, ukonwabela impilo, amava obuhle" kunye nezinye iindlela zale mihla zabathengi, kwaye izamile ukudala "iteknoloji yokuhlamba i-2.0" entsha, ngobukrelekrele obungakumbi, kufutshane neengqikelelo zoyilo lwendalo yomntu, kungekuphela nje ukwenza i-SWWW ibe yodwa kukhuphiswano lwentengiso, ukuphuculwa kwemarike, kunye nokunyusa umgangatho wentengiso eluhlaza, kunye nophuhliso lohlaza. kunye nokudibanisa, ukudlala indima ekhokelayo kunye nomzekelo, kunye nokumisela imilinganiselo kunye neemodeli zokutshintsha ishishini.
Ngokukhawuleza kwendlela yokunxibelelana kwamanye amazwe kwishishini lekhitshi kunye negumbi lokuhlambela, i-SSWW iya kwamkela imingeni kunye namathuba anesimo sengqondo esivulekileyo kwixesha elizayo, kwaye iqhubeke nokuphonononga amajelo amatsha kunye neemodeli ezintsha zophuhliso lwamazwe ngamazwe. Kukholelwa ukuba kwixesha elizayo elingekude, i-SSWW iya kukwazi ukukhanya ngokuqaqambileyo kwinqanaba lokuhlambela lehlabathi kwaye lifake isandla ngakumbi kwinkqubo yokwenziwa kwamanye amazwe kwishishini lokuhlambela laseChina.
Ixesha lokuposa: Sep-30-2024