Ngomhla we-17 kweyeDwarha – “Amabhaso e-2025 Fourth Home Furnishing Consumer Word-of-Mouth Awards,” abanjwe yiZhongju Culture kwaye aququzelelwe ngamajelo eendaba aphambili kushishino kuquka iSina Home Furnishing, iZhongju Vision, iCaiyan Media, iJIAYE Media, kunye neZhongju Design, abhengezwe ngokusesikweni. Amabhaso alo nyaka, akhokelwa ngumgaqo othi “Ukukhuthaza uPhuhliso oluPhezulu kwiShishini leFenitshala yasekhaya kunye nokuqhubela phambili uLwakhiwo lweeBrands ezisemgangathweni,” agxile kwiinkalo ezintandathu eziphambili: “Ukuhanjiswa okuQinisekisiweyo,” “Indalo kunye neMpilo,” “UbuNkokheli boThengiso,” “Ukhuseleko kunye nokuQina,” “Uphawu loMgangatho,” kunye “noBuNkokheli boYilo.” La manqanaba agubungela ngokupheleleyo iimfuno eziphambili zabathengi befenitshala yasekhaya yanamhlanje. Inkqubo yokukhetha igcine isimo sengqondo esivulekileyo, esifanelekileyo, nesingenamkhethe, ichonga iimpawu ezikumgangatho ophezulu ezizinikele kuphuhliso oluphezulu lwexesha elide, olusemgangathweni lwecandelo lefenitshala yasekhaya.
Kolu khetho, i-SSWW yagqama phakathi kwamakhulu eemveliso zefenitshala yasekhaya, yafumana udumo oluphezulu kubathengi nakwishishini ngenxa yomgangatho wayo ophezulu wemveliso kunye nodumo oluhle kubathengi. Ngenxa yoko, i-SSWW yahlonitshwa ngesihloko esithi “2025 Home Furnishing Consumer Trusted Environmental & Healthy Brand.”
Kubikwa ukuba i-SSWW, eyasekwa ngo-1994, ibisoloko igxile kakhulu kushishino kangangeminyaka engama-31 kwaye luphawu oluphambili kushishino lwezixhobo zokucoca eTshayina. Igxile kwi-R&D, imveliso, intengiso, kunye nenkonzo yeemveliso zamagumbi okuhlambela apheleleyo, i-SSWW isoloko isekela uphuhliso lwayo kubuchwepheshe kunye nophuhliso. Ipotifoliyo yemveliso yayo ikhule ukusuka kwizinto ezahlukeneyo ezifana nezindlu zangasese ezikrelekrele, izixhobo kunye neeshawa, iiyunithi ze-vanity, iibhafu, kunye neendawo zokuhlambela ukuya ekugqibezeleni ukwenziwa ngokwezifiso kwamagumbi okuhlambela. Itshintsha ukusuka kwiindidi ezizodwa ukuya kwizisombululo zamagumbi okuhlambela apheleleyo, kwaye ukusuka kwimveliso yendabuko ukuya ekudalweni okukrelekrele, yonke impumelelo eyenziwa yi-SSWW imisele iindlela zokuguqula ishishini, idala ngokuqhubekayo amava asempilweni nakhululekileyo kwigumbi lokuhlambela kumakhaya kwihlabathi liphela.
E-China, i-SSWW iseke inethiwekhi yokuthengisa kunye neenkonzo zobungcali eneendawo zokuthengisa ezingaphezu kwe-1,800. Ngokuphathelele ubunini bobukrelekrele, i-SSWW ineepatenti zelizwe ezimangalisayo ezingama-788. Olu phawu lukwazuze ukuthenjwa ngabasebenzisi behlabathi, luthumela iimveliso zalo kumazwe nakwimimandla eli-107. Iimveliso ze-SSWW zibonakala kwiiprojekthi ezininzi ezidumileyo zehlabathi. Le nkampani yakhe indawo yokuvelisa ekrelekrele engama-500-mu (malunga neehektare ezingama-82), exhotyiswe ngemigca yokuvelisa i-tunnel kiln ekhokelayo kushishino kunye nemigca yokuvelisa elawulwa ngedijithali, nto leyo ephucula ukusebenza kakuhle kokuvelisa kunye nomgangatho wemveliso.
Xa sijonge phambili, i-SSWW ibeke iinjongo ezinkulu ze-"Globalized Product R&D, Globalized Marketing Strategy, kunye neGlobalized Brand Communication." Ijolise ekuqhubekeni nokukhokela utshintsho kunye nokuphuculwa kweshishini le-sanitaryware yaseTshayina, izama ukuseka i-SSWW njengophawu lobuchwephesha lwehlabathi olunikezela ngezisombululo zokuhlamba ezipheleleyo ezikumgangatho ophezulu.
Okwangoku, ishishini laseTshayina lokwenza ifenitshala yasekhaya likwimeko ebalulekileyo yotshintsho nophuculo. Kwelinye icala, abathengi batshintsha ingqwalasela yabo ukusuka kwixabiso lemveliso kunye nomsebenzi ukuya ekuxabiseni umgangatho, impilo, ububele kwindalo esingqongileyo, kunye namava enkonzo. "Ukuthetha ngomlomo" kube yinto ebalulekileyo kwizigqibo zokuthenga. Kwelinye icala, nge "14th Five-Year Plan" echaza iimfuno ezicacileyo zophuhliso oluphezulu lweshishini lasekhaya, imigaqo-nkqubo yelizwe efana ne "Green Home Furnishing," "Standardization of Smart Home," kunye ne "Age-Friendly Adjustations for Home Products" iyaqhubeka nokwaziswa. Le migaqo-nkqubo ifuna ngokucacileyo "ukuphucula amava abathengi" kunye "nokuqinisa umgangatho wenkonzo yenkampani," ikhokela ishishini kwindlela yophuhliso esemgangathweni, ecacileyo, nezinzileyo.
Ngokungathandabuzekiyo, nokuba iqhutywa yimfuno yemarike okanye yisikhokelo somgaqo-nkqubo wesizwe, "ilizwi lomlomo" liba likhonkco elibalulekileyo elidibanisa indlela yomgaqo-nkqubo, iindlela zoshishino, kunye nolindelo lwabathengi. Amabhaso eLizwi lomlomo kulo nyaka ayisiyonkqubo yokukhetha nje kuphela; ajolise ekwakheni inkqubo yovavanyo lweshishini esekelwe kwimpendulo yokwenyani yabasebenzisi. Ngokuhlanganisa ulwazi lokwenyani lwabathengi, amabhaso akhuthaza iinkampani ukuba zitshintshe ukusuka kwindlela "ejolise ekuthengiseni" ukuya kwindlela "ejolise ekudumeni", ngaloo ndlela zifezekisa utshintsho lomgangatho wokwenyani.
Kulindeleke ukuba i-SSWW iqhubeke nokugcina iminqweno yayo yokuqala, inamathele kwisiseko semveliso, ixabise ixabiso lexesha elide, kwaye ihlale ivuza imakethi ngeemveliso ezibalaseleyo, iphila ngokwentembeko abathengi abayibeka kuphawu.
Ixesha lokuthumela: Okthobha-20-2025
