Inguqulelo yeBrand kunye nokuNakana | I-SSWW Ichongelwe uMnyhadala we-31 weNtengiso yoMthendeleko waMazwe ngaMazwe waseTshayina

Ukusukela nge-27-30 kaNovemba, uMnyhadala weNtengiso wamaZwe ngamaZwe wama-31 wase-China wawubanjelwe eXiamen, eFujian. Ngaphezulu komnyhadala weentsuku ezine, uninzi lweempawu zasekhaya nezamazwe ngamazwe ezaziwayo kunye nabaphezulu kwishishini lezentengiso baye bahlanganisana ukuze bahlole iindlela ezintsha zophuhliso lophawu. Ngexesha lomnyhadala, bekulindelwe kakhulu "uMsitho wokuQaliswa koKhuphiswano loNyaka wokuQokelelwa kweBrand ngeMbasa yeGreat Wall" wawubanjwe ngomdla omkhulu. I-SSWW, ngamandla ophawu lwayo olubalaseleyo kunye nodumo oluhle lwentengiso, yagqama phakathi kweempawu ezininzi ezaziwayo kwaye yaphumelela iimbasa ezimbini: "Imbasa yeMbasa eNkulu yoNyaka eKhethiweyo" kunye "noMxhasi woNyaka wama-2024." Oku ayisosiqinisekiso samandla ebhrendi ye-SSWW kuphela kodwa kunye nenkuthazo kunye nenkuthazo yophuhliso lwayo lwexesha elizayo. I-SSWW iyakuqhubeka nokuphonononga kwicandelo lonxibelelwano lophawu, isoloko ilandela ukugqwesa kunye nokuqamba izinto ezintsha, kwaye inegalelo kwimpumelelo nakuphuhliso lwemveliso yaseTshayina.

IQhinga loTshintsho loNxibelelwano lweBrand

Kwi-Brand Innovation Forum ngomhla wama-28, uMlawuli weBrand we-SSWW, uLin Xzhou, wabelane ngeembono ngezicwangciso ezitsha zonxibelelwano lwe-brand kwixesha ledijithali. Wabonisa ukuba kumxholo wexesha ledijithali, unxibelelwano lwe-brand kufuneka luhlawule ngakumbi intsebenziswano kunye nokudibanisa nabathengi, usebenzisa idatha enkulu ukujolisa ngokuchanekileyo kubaphulaphuli basekhaya nakwamanye amazwe. Ugxininise ukuba i-SSWW isoloko ibambelele kwindlela egxile kumsebenzisi, ngokuqhubekayo ivelisa iindlela zonxibelelwano lwe-brand ukuze ivelele kukhuphiswano olunzima lwemarike kunye nokufezekisa ukunyuka kwexabiso lokuthengisa okuzinzileyo.

Ukuphonononga isicwangciso sonxibelelwano lwe-brand ye-SSWW, kwinqanaba eliphezulu, likhethe ezothutho eziphambili njengomqhubi oyintloko, ukubonisa imifanekiso ye-brand nge-speed-speed rail, i-airports, kunye nentengiso yangaphandle, kunye nokutya okuqhubekayo kwi-80 ye-high-speed rail core hubs kwilizwe lonke iminyaka eyi-7; iye yasebenzisana neCCTV ukwenza inkqubo “yokuHlaziywa kweMfihlo” kwaye ibisasaza koonomathotholo besizwe iminyaka eli-15 ilandelelana; ibambisene nee-IP ezininzi ezaziwayo zoshishino ezifana ne-"Ingenuity Brand," "iShayina Brand Strategy Cooperation Partner," kunye "Ikhaya Kulapho iFoshan Yenziwe khona" ukuphucula umfanekiso wophawu. Ngokubhekiselele kwisicwangciso samazwe ngamazwe kunye nokuhlelwa, i-SSWW iyamkela ngokunyanisekileyo iindlela zehlabathi, ngokuqhubekayo ikhulisa impembelelo yayo yamazwe ngamazwe ngokwandisa kwiimarike zangaphandle, ukuthatha inxaxheba kwimiboniso yamazwe ngamazwe, kunye nokomeleza intsebenziswano yamazwe ngamazwe. Iimveliso ze-SSWW zithunyelwa kumazwe angaphandle kwi-70% yamazwe aphuhlileyo kunye nemimandla, ibe liqabane elikhethwayo lokuhlambela kwizakhiwo ezininzi zikawonke-wonke, iindawo zobugcisa, kunye neendawo zokukhenketha.

Kwi #Cheer for Chinese Brands# umsitho wokusungulwa ngokudibeneyo kunye noMnyhadala weNtengiso weHlabathi we-31st China · uMnyhadala wokuQinisekisa iNgcali yeSiqinisekiso, i-SSWW yajoyina ezinye iimpawu ezibalaseleyo eqongeni ukuze zingqinele umsitho. Eli candelo alikho nje ukuqondwa kweempawu eziphumelele ibhaso kodwa kunye nenkuthazo edibeneyo kunye nenkuthazo yazo zonke iimpawu zaseTshayina. Njengelungu, i-SSWW iziva inembeko kwaye inelunda, kwaye izimisele ngakumbi ukuqhubeka isomeleza amandla ohlobo kunye nokukhuthaza uphawu phesheya.

Iimpawu zamaTshayina, Ngqina kunye

KuMthendeleko wokuQaliswa koMthengisi woNyaka wokuQokelelwa koMthengisi, abaninzi abaphezulu kwishishini, abakhangisi abaziwayo, kunye nabameli bemidiya yokuyila bahlanganisene ukuze babone ukuqala kwesi siganeko esikhulu, babelane ngemibono yabo ekhethekileyo kunye namava abalulekileyo kwishishini lentengiso, bexoxa ngeendlela ezintsha zokudala intengiso kunye nezicwangciso zentengiso kwixesha elitsha. Kwindawo yenkomfa, "i-2024 Contributor yoNyaka" yabathengisi nayo yanikezelwa.

Imbeko yophawu, uQinisekiso lwamandla

Ngomhla wama-29 kuNovemba, "kuMnyhadala wokuQaliswa koKhuphiswano lweNgqokelela yeMbasa ye-Great Wall yoNyaka," i-SSWW yawongwa njengeMbasa ye-Great Wall yoNyaka eKhethiweyo. Eli wonga ayisosiqinisekiso samandla ebhrendi ye-SSWW kuphela kodwa ikwayinkuthazo kunye nenkuthazo yophuhliso lwayo lwexesha elizayo. I-SSWW iyakuthatha eli thuba ukuqhubeka nokuphonononga kwicandelo lonxibelelwano lophawu, iqhubela phambili ukugqwesa kunye nokuveliswa kwezinto ezintsha, kunye negalelo kwimpumelelo nakuphuhliso lwemveliso yaseTshayina yefenitshala yekhaya.

Kuxelwa ukuba i-Great Wall Award, njengesiganeko esigunyazisiweyo kwishishini lentengiso yase-China, iphuhlise kwaye yaqokelelwa ngaphezu kweminyaka engamashumi amane kwaye iyonwabela igama elithi "Ukujonga kuDonga Olukhulu kwiNgqungquthela yeNtengiso" kwishishini. "Imodeli yoVavanyo lweNkqubo yoPhuhliso lweBrand" esetyenziswe kolu Khuphiswano loNyaka lokuQokelelwa kweBhaso leMbasa eNkulu igubungela ubungakanani bokukhuphisana njengexabiso lezinto ezintsha, umoya wobuchule, ukhuphiswano lweemarike, kunye nokuzinza, kunye nokuphembelela imilinganiselo efana nemilinganiselo ephambili, impembelelo yentlalo, uxanduva lwentlalo, kunye nokudityaniswa kwehlabathi. Ikhono le-SSWW lokuma kolu khetho lubonisa ngokupheleleyo ukuqatshelwa okuphezulu kwe-brand ye-SSWW yi-jury kunye nawo onke amacandelo oluntu.

I-SSWW isoloko ibambelele kwindlela egxile kumsebenzisi, ngokuqhubekayo ivelisa iindlela zonxibelelwano lophawu, izama ukugqama kukhuphiswano oluqatha lwentengiso, kunye nokuzuza ukonyuka kwexabiso lophawu oluzinzileyo. Kumxholo wexesha ledijithali, i-SSWW isebenzisa idatha enkulu ekujoliswe kuyo ngokuchanekileyo kubaphulaphuli, ukuhlawula ingqalelo ngakumbi ukusebenzisana kunye nokudibanisa nabathengi. Ngeemveliso zegumbi lokuhlambela ezikumgangatho ophezulu kunye nomgangatho ophezulu, uyilo lwamazwe ngamazwe lokusika, kunye neminyaka yodumo lwegama phesheya kolwandle, i-SSWW iphumelele indumiso ebanzi kunye nokuqondwa okuphezulu.

Ukukhangela phambili, i-SSWW iya kuqhubeka nokubambelela kwisicwangciso sophuhliso lonxibelelwano lwe-brand, ngokuqhubekayo ukuvelisa iindlela zokunxibelelana, kunye nokuphucula iziphumo zonxibelelwano. I-SSWW iya kuhlawula ngakumbi intsebenziswano kunye nokunxibelelana nabathengi, ukuqonda ngokunzulu iimfuno zabathengi, kunye nokudala iimveliso kunye neenkonzo ezihlangabezana ngcono nokulindelwe ngabathengi. Kwangaxeshanye, i-SSWW iya komeleza intsebenziswano kunye notshintshiselwano kunye neshishini ukukhuthaza ngokudibeneyo ukunyuka kunye nophuhliso lweempawu zefenitshala yaseTshayina.

I-SSWW, ngembeko yophawu lwayo, isicwangciso-qhinga samazwe ngamazwe, ukuveliswa kweteknoloji, unxibelelwano lohlobo, umgangatho wemveliso, inkxaso yenkonzo, kunye neenzuzo zophuhliso lwemarike, ibonelela ngesiseko esomeleleyo kunye nokuzithemba kubathengi baphesheya kweelwandle. Sijonge phambili ekusebenzeni nawe ukudala ikamva elingcono.