Ukususela nge-27-30 kaNovemba, uMnyhadala weNtengiso waMazwe ngaMazwe waseTshayina wama-31 ububanjelwe eXiamen, eFujian. Kwisiganeko seentsuku ezine, uninzi lweemveliso zasekhaya nezamazwe ngamazwe ezidumileyo kunye neengcali kushishino lwentengiso zihlanganisene ukuze ziphonononge iindlela ezintsha zophuhliso lweempawu. Ngexesha lomnyhadala, umsitho wokuqaliswa koMnyhadala woNyaka woQokelelo lweZinto eziKhulu zoDonga oluKhululekileyo (“Great Wall Award Annual Brand Collection Contest”) obulindelwe kakhulu ububanjelwe ngethamsanqa elikhulu. I-SSWW, enamandla ophawu lwayo abalaseleyo kunye nodumo oluhle kwimarike, ivelele phakathi kweemveliso ezininzi ezidumileyo kwaye iphumelele amabhaso amabini: “Great Wall Award Annual Nominated Brand” kunye “noMnikeli woNyaka ka-2024.” Oku akupheleli nje ekuqinisekiseni amandla ophawu lwe-SSWW kodwa kukwakhuthaza kunye nenkuthazo yophuhliso lwayo lwexesha elizayo. I-SSWW iya kuqhubeka nokungena kwicandelo lonxibelelwano lweempawu, iqhubeke ilandela ukugqwesa kunye nobuchule, kwaye inegalelo kwimpumelelo kunye nophuhliso lweemveliso zaseTshayina zefenitshala yasekhaya.
Icebo Lokuvelisa Izinto Ezintsha Ngonxibelelwano Lwebhrendi
KwiForam yoVuselelo lweBrand ngomhla wama-28, uMlawuli weBrand yeSSWW, uLin Xzhou, wabelane ngeengcamango ngamaqhinga amatsha onxibelelwano lwebrand kwixesha ledijithali. Ubonise ukuba kwimeko yexesha ledijithali, unxibelelwano lwebrand kufuneka lunike ingqalelo engakumbi ekusebenzisaneni nasekunxibelelaneni nabathengi, kusetyenziswa i-big data ukujolisa ngokuchanekileyo kubaphulaphuli basekhaya nabaphesheya. Ugxininise ukuba i-SSWW ibisoloko ilandela indlela egxile kubasebenzisi, iqhubeka nokuvelisa iindlela zonxibelelwano lwebrand ukuze ivele kukhuphiswano olukhulu lwemarike kwaye ifezekise ukunyuka kwexabiso lebrand okuzinzileyo.
Ukuphonononga icebo lonxibelelwano lwebhrendi le-SSWW, kwinqanaba eliphezulu, ikhethe uthutho olukhulu njengomqhubi oyintloko, ibonisa imifanekiso yebhrendi ngoololiwe abakhawulezayo, izikhululo zeenqwelo-moya, kunye neentengiso zangaphandle, kunye notyalo-mali oluqhubekayo kwiindawo eziphambili zoololiwe abakhawulezayo ezingaphezu kwama-80 kuzwelonke kangangeminyaka esi-7; isebenzisene ne-CCTV ukwenza inkqubo ethi "Secret Renovation" kwaye ibisasaza kwirediyo yesizwe iminyaka eli-15 ilandelelana; isebenzisana nee-IP ezininzi ezaziwayo zoshishino ezifana ne-"Ingenuity Brand," "China Brand Strategy Cooperation Partner," kunye ne-"Home is Where Foshan is Made" ukuphucula umfanekiso webhrendi. Ngokuphathelele icebo lamazwe ngamazwe kunye noyilo, i-SSWW iyazamkela ngokukhutheleyo iindlela zehlabathi, iqhubeka nokwandisa impembelelo yayo yamazwe ngamazwe ngokwandisa kwiimarike zaphesheya, ukuthatha inxaxheba kwimiboniso yamazwe ngamazwe, kunye nokuqinisa intsebenziswano yamazwe ngamazwe. Iimveliso ze-SSWW zithunyelwa kwi-70% yamazwe aphuhlileyo kunye nemimandla yehlabathi, ziba liqabane elithandwayo legumbi lokuhlambela kwizakhiwo ezininzi zikarhulumente zesizwe, iindawo zobugcisa, kunye neendawo zokhenketho.
Kumsitho wokuqaliswa ngokudibeneyo kwe-#Cheer for Chinese Brands# kunye noMnyhadala wama-31 weNtengiso yeHlabathi laseTshayina · uMnyhadala woVavanyo lweeNgcali, i-SSWW idibene nezinye iimpawu ezibalaseleyo eqongeni ukuze ibone lo msitho. Eli candelo aligcini nje ngokuqaphela iimpawu eziphumelele amabhaso kodwa likwakhuthaza kunye nokukhuthaza zonke iimpawu zaseTshayina. Njengelungu, i-SSWW iziva ihlonitshiwe kwaye inebhongo, kwaye izimisele ngakumbi ukuqhubeka nokuphucula amandla eempawu kunye nokukhuthaza uphawu phesheya.
Iimpawu zaseTshayina, Zingqina Kunye
KuMnyhadala woKwaziswa kweMisebenzi yokuQokelelwa kweNtengiso yoNyaka yabaThengisi, uninzi lwabantu abadumileyo kushishino, abakhangisi abadumileyo, kunye nabameli beendaba zobuchule bahlanganisene ndawonye ukuze babone ukuqala kwesi siganeko sikhulu, besabelana ngemibono yabo eyahlukileyo kunye namava axabisekileyo kushishino lwentengiso, bexoxa ngeendlela ezintsha zobuchule bentengiso kunye namaqhinga okuthengisa kwixesha elitsha. Kwindawo yenkomfa, "uMnikeli woNyaka ka-2024" wabakhangisi naye wanikezelwa.
Imbeko yeBrand, iSiqinisekiso samandla
Ngomhla wama-29 kweyeNkanga, kuMnyhadala woKuqaliswa koMnyhadala woNyaka we-"Great Wall Award Annual Brand Collection Contest," i-SSWW yahlonitshwa njengoMkhlomelo woNyaka we-Great Wall Award. Olu dumo alupheleli nje ekuqinisekiseni amandla ophawu lwe-SSWW kodwa lukwakhuthaza kwaye lukhuthaza uphuhliso lwayo lwexesha elizayo. I-SSWW iza kuthatha eli thuba ukuqhubeka nokungena kwicandelo lonxibelelwano lophawu, iqhubeke ilandela ukugqwesa kunye nobuchule, kwaye inegalelo kwimpumelelo kunye nophuhliso lweempawu zefenitshala zaseTshayina.
Kubikwa ukuba iGreat Wall Award, njengomsitho onegunya kwishishini lentengiso laseTshayina, iphuhlile yaza yaqokelelana kwiminyaka engaphezu kwamashumi amane kwaye idume ngokuba “yiLooking at the Great Wall at the Summit of Advertising” kwishishini. “Imodeli yoVavanyo lweNkqubo yoPhuhliso lweBrand” esetyenzisiweyo kule Great Wall Award Annual Brand Collection Contest igubungela imilinganiselo yokhuphiswano efana nokuvelisa izinto ezintsha, umoya wobuchule, ukhuphiswano lwemarike, kunye nokuzinza, kunye nemilinganiselo yempembelelo efana nemilinganiselo ephambili, impembelelo yoluntu, uxanduva loluntu, kunye nokwanda kwehlabathi. Amandla e-SSWW okugqama kolu khetho abonisa ngokupheleleyo ukuqatshelwa okuphezulu kophawu lwe-SSWW yijaji kunye nawo onke amacandelo oluntu.
I-SSWW ibisoloko ilandela indlela ejolise kubasebenzisi, iqhubeka nokuvelisa iindlela ezintsha zonxibelelwano lweempawu, izama ukugqama kukhuphiswano olukhulu lwemarike, kwaye ifezekisa ukunyuka kwexabiso leempawu ezizinzileyo. Kwimeko yexesha ledijithali, i-SSWW isebenzisa idatha enkulu ukujolisa ngokuchanekileyo kubaphulaphuli, inika ingqalelo engakumbi kunxibelelwano kunye nonxibelelwano nabathengi. Ngeemveliso zangasese ezikumgangatho ophezulu nezisemgangathweni, uyilo lwamazwe ngamazwe oluphambili, kunye neminyaka yodumo lweempawu phesheya kwezilwandle, i-SSWW ifumene udumo olukhulu kunye nokuqatshelwa okuphezulu.
Sijonge phambili, i-SSWW iya kuqhubeka nokunamathela kwisicwangciso sophuhliso lonxibelelwano lweempawu, iqhubeke nokuvelisa iindlela zonxibelelwano, kwaye iphucule iziphumo zonxibelelwano. I-SSWW iya kunika ingqalelo engakumbi kunxibelelwano kunye nonxibelelwano nabathengi, iqonde ngokunzulu iimfuno zabathengi, kwaye idale iimveliso kunye neenkonzo ezihlangabezana ngcono nolindelo lwabathengi. Kwangaxeshanye, i-SSWW iya kuqinisa intsebenziswano kunye nokutshintshiselana neshishini ukuze kukhuthazwe kunye ukunyuka nophuhliso lweempawu zefenitshala zaseTshayina.
I-SSWW, enembeko yayo kuphawu, icebo lamazwe ngamazwe, ubugcisa obutsha, unxibelelwano lophawu, umgangatho wemveliso, inkxaso yenkonzo, kunye neenzuzo zophuhliso lwemarike, inika isiseko esiqinileyo kunye nokuzithemba kubathengi bamanye amazwe. Silangazelela ukusebenza nani ukudala ikamva elingcono.
Ixesha leposi: Disemba-04-2024
